- simplicity
- structure
- visibility
- Reuse
From flashing GIFs to spinning signs, this monstrosity of an electric car website has it all. You will never miss a word with its flashy animations and meaningless font choices. The website is filled with negative spaces (not used in a clever way) and embedded video players that cover relevant information. The website is far from being optimized for mobile devices. And it makes you recheck the calendar to see if you have traveled back in time. The design is a remnant of the early 2000s and the website is a pain to navigate.
- structure
- visibility
- tolerance
- feedback
The only thing which lifted our spirits was the fact that the root cause of this websites existence still is the sentiments attached to it. It’s difficult to understand what and why. The realization coming handy off this website is the fact that special effects in the brand name are not cool, especially when backed by music. Off script, their new website is a sigh of relief still.
Kalia 